Package & Label

Pharmaceutical packaging & labeling must be clear, comprehensive & relevant to the product.

SafeMark’s package & label services include consultation & research for the evaluation of the content.

SafeMark realizes the importance of a great name and label combination. SafeMark offers an online research study designed to evaluate the information found on the outside or inside of a pharmaceutical or over-the-counter product. There are two main objectives to these studies:

1. Evaluate the clarity of the information presented in text and/or images

2. Evaluate the comprehension of the material by the appropriate target audience


Services include the following types of research studies:

  • Package Container Label Design Evaluation – Clarity and Comprehension Study
  • Label (i.e., Patient Package Insert and Leaflet Material) – Clarity and Comprehension Study
  • Over-the-Counter Product Name Evaluation (with label)